
Dr. Douglas H. Hardy, chairman of SKBK Sotheby's International Realty in Birmingham, who is showing homes to Fiat executives, says they are awed by the size of appliances in U.S. kitchens, such as this one in Bloomfield Village. He adds: "The size of the refrigerator blew their minds."
A popular pastime has developed in Birmingham: People ask when the Italians are coming.
Three months after Italy’s Fiat took a controlling stake in Auburn Hills-based Chrysler, new Chief Executive Officer Sergio Marchionne has a condo in Birmingham and more Italian executives are moving into the area.
“Everyone is genuinely excited that the Italians are coming,” said Ed Nakfoor, a Birmingham-based retail consultant. “Everyone thinks they are these chic people.”
Dr. Douglas H. Hardy, chairman of SKBK Sotheby’s International Realty in Birmingham, whose firm is handling Fiat’s relocation’s, said Birmingham, Bloomfield Hills and Bloomfield Township have been popular locations. Potential buyers are looking at homes starting at $200,000.
“We are working with two to three a month,” said Hardy. “They are sending their top people so far. They are establishing a camp first.”
Still, most Fiat executives moving here are leasing, despite low home prices. That’s in contrast to the 1998 union of Daimler-Benz and Chrysler. German employees settled here in greater numbers and tended to purchase homes, said Carolyn Bowen-Keating, a relocation specialist for Coldwell Banker Weir Manuel in Birmingham.
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